BUILDING THE VW OF PC’S

That was another thing. They hated having to translate their work into dumbed-down metaphors for the shiny shoe set – the meddlesome lawyers, media scribblers, and potential corporate sponsors who came through wanting to “understand” without doing the hard work of paying attention. Oh, god. This was just one more reason that Francis Benoit was glad he was working here at the La Honda Research Center and not out there in some corporate start-up, because despite all the roll-up-your-shirtsleeves myths and stereotypes, when you got right down to it, working for a start-up meant he’d spend 80 percent of his time doing complete bullshit – chasing VC money, writing technical documentation, hiring people – and all of it involved dumbing down your work. And the meetings! To participate in that game would be a waste of god-given talent, it would be a crime against his very own nature. Francis Benoit could just see himself cooped up in some office park, suffocating on his own unvented thoughts, poisoning himself, just to prove something to the shiny shoe set.

Then there was the time that photographer and his camera crew came out from New